We now have two classes left. That doesn't seem possible. Or maybe it does to you. As we discussed in class, your job over the next two weeks is to research, write and assemble a killer business plan that no investor will be able to resist. I have given you the Points East plan we developed when we were shopping for new investors. In class, we went over the text portions of that plan. Ours certainly is not the only way to do a business review, but it is a tried and true formula and it did the job of presenting the face of the company as we wanted potential investors to see it. There are all sorts of other examples online and a number of templates you can explore to come up with your own business plan formula. The goal here is to impress, obviously, by clearly presenting your vision and explaining why investors ought to believe in it.
I know some of you won't think you have that much to say, because we had already been in business for two years at the time I wrote this document, while you are just getting started. Actually, our first go at it in 1997 wasn't much different, except that this time we had two years of financials to back it up. So do your research, talk to people about your project, get feedback, look deep into the future, think about what kind of a person you are and why you are the right person to lead this mission. Pretend your life, your happiness, etc. depend on the success of this venture. Let your passion bleed through. Create four pages that cover the text portion of your business plan. Write well. Feel free to illustrate with photographs and graphics, comments along the side, text breakouts, etc. Create something that you are proud to share. Print it out on some nice pape, put it in a binder, and bring it to class. For the final week, we will work on the financial pages.
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